Friday, May 23, 2014


Many of us in the jewelry design world struggle over what to do with pieces that don't really fall into the jewelry category. I myself have struggled with this for years. True, making many of these pieces require that same skill set, but the finished product isn't jewelry.

When I first opened my etsy shop I had everything in there - jewelry, badge lanyards, key chains, you name it. But part of the problem with a shop set up like this is that it no longer has a cohesive look. You don't want your shop to be all over the map. I recently read an article about various factors that affect sales, and this is definitely a no-no. According to the article, a cohesive shop not only speaks of a strong brand, but keeps the shopper from feeling overwhelmed with scattered product options. A little tailoring and trimming goes a long way towards presenting a more fluid storefront.

So to help with my lack of cohesiveness, identifying my target market, yada yada yada, I've opened up a second shop. My jewelry shop on etsy, beadifulworld, will slowly lose some of its products as I move them over to my new shop, trinquetts (pronounced liked trinkets, just not spelled the same).

So feel free to browse my jewelry shop at, or my accessories shop at

No comments: