Friday, May 23, 2014


Many of us in the jewelry design world struggle over what to do with pieces that don't really fall into the jewelry category. I myself have struggled with this for years. True, making many of these pieces require that same skill set, but the finished product isn't jewelry.

When I first opened my etsy shop I had everything in there - jewelry, badge lanyards, key chains, you name it. But part of the problem with a shop set up like this is that it no longer has a cohesive look. You don't want your shop to be all over the map. I recently read an article about various factors that affect sales, and this is definitely a no-no. According to the article, a cohesive shop not only speaks of a strong brand, but keeps the shopper from feeling overwhelmed with scattered product options. A little tailoring and trimming goes a long way towards presenting a more fluid storefront.

So to help with my lack of cohesiveness, identifying my target market, yada yada yada, I've opened up a second shop. My jewelry shop on etsy, beadifulworld, will slowly lose some of its products as I move them over to my new shop, trinquetts (pronounced liked trinkets, just not spelled the same).

So feel free to browse my jewelry shop at, or my accessories shop at